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Consistency

December 20th 2015

Bill Bernbach’s famous American advertising agency, Doyle Dane Bernbach (DDB), made a virtue of promoting perceived negatives and turning them into positives. DDB’s legendary early 1960s ads for the VW beetle, ‘Think Small’ and ‘Lemon’ used wit, humility and simple black and white imagery to engage readers. To this day VW advertising remains witty, informative […]

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