The communications industry is obsessed with ‘content’. In layman’s language this means copy and visual material for websites, blogs, social media sites and internal briefing documents. There is an overload of ‘content’ and therefore a greater need for brevity and conciseness. Engaging audiences among the tsunami of non-stop communications has become harder to achieve and requires persuasive writing skills. Content for the sake of it is a waste of time. So if you are planning to say something, in whatever medium, make certain it is something worth saying and sharing with others.

Please follow my Doug Zen Guide that counsels: A CLOSED MOUTH GATHERS NO FOOT.