Preamble: I wrote this piece for my ‘Radio for the Blind’ recording on 01 November, my predictions appear to have been prescient as we had a heavy fall of snow this week. Well we are heading for it now. The clocks have turned back and I have lit my open fire, as I write the […]
Read more...I came across this piece of dialogue in Scott Fitzgerald’s great novel, Tender is the Night. Dick Diver, one of the central characters, says: “Good manners are an admission that everybody is so tender that they have to be handled with gloves. Now, human respect – you don’t call a man a coward or a […]
Read more...The communications industry is obsessed with ‘content’. In layman’s language this means copy and visual material for websites, blogs, social media sites and internal briefing documents. There is an overload of ‘content’ and therefore a greater need for brevity and conciseness. Engaging audiences among the tsunami of non-stop communications has become harder to achieve and […]
Read more...Less is more In these attention-sparse days, short-form copy has become the norm for many media channels from Twitter to Facebook, the web to broadcast news. Messages must be distilled to their absolute essence. I draw the analogy of boiling a stock pot: the final reduction delivers a rich concentration. Get to the heart of […]
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