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When manners obscure meaning

September 03rd 2016

I came across this piece of dialogue in Scott Fitzgerald’s great novel, Tender is the Night. Dick Diver, one of the central characters, says: “Good manners are an admission that everybody is so tender that they have to be handled with gloves. Now, human respect – you don’t call a man a coward or a […]

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More copywriting mantras

February 22nd 2016

Less is more In these attention-sparse days, short-form copy has become the norm for many media channels from Twitter to Facebook, the web to broadcast news. Messages must be distilled to their absolute essence. I draw the analogy of boiling a stock pot: the final reduction delivers a rich concentration. Get to the heart of […]

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If David Walliams can write children’s stories, then why can’t I?

November 11th 2015

Maybe I should change my name like David Williams did to ‘David Walliams’ to create a distinctive resonance. Evidently, the change was not an act of shrewd marketing or vanity but simply because he discovered there was already another Equity actor with the same name. However, I am sure this must be the reason for […]

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